Friday, April 3, 2015

Lume Shot of The Day: Rolex Yachtmaster

...Lume Shot Of The Day...

Rolex Yacht-Master

Thursday, April 2, 2015

Rolex Coolness: Tom Hanks...

...Rolex Coolness...

Two Time Academy Award Winner for Best Actor

Tom Hanks
The Number 1 Box Office Star In History

An Amazing Career with Rolex Keeping The Time Of His Life

Now & Then

Tom Hanks is the ranked #1 in the history of box office gross with a total of over $3.5 Billion, which averages out to over $100 Million per movie. Some of Tom Hanks' most memorable roles were in Splash, Forest Gump, Bonfire Of The Vanities, Sleepless In Seattle, Philadelphia, Apollo 13, Toy Story, Saving Private Ryan, Cast Away and The Green Mile–just to name a few!!!

Tom Hanks has been wearing Rolex watches for decades. In this first photo we Tom wearing a Rolex SEA-DWELLER.

In these two recent photos, seen below, we see Tom Hanks wearing his Rolex GV Milgauss

In this next set of photos, we see Tom Hanks wearing his Rolex Explorer on an Oyster Bracelet

If you click on this next image, you will see the close-up detail on his Rolex Explorer dial

Wednesday, April 1, 2015

The Birth Of A True Legend: The First Rolex GMT Master from 1955

...Rolex Studio Shot Of The Day...

The Birth Of A True Legend
The First Rolex GMT Master from 1955

This is a stunning photo of a very-rare, all-original, Pepsi Rolex GMT Master from 1955, and it appears courtesy of John Goldberger. Rolex first began selling the GMT Master in 1955 and as you see in the image below, the watch has no crown guards, and it has a transparent bakelite bezel insert which used. It is fascinating to note the numbers and markers on the bezel insert also glowed in the dark by using Strontium 90.

The inside of the case back is pictured below. Of course, we see the Reference Number 6542, but notice that underneath is says "IV.55", which means the watch case was made in the fourth quarter of 1955. 

1955 Rolex GMT Master Ad

Kevin Combs is a fan of Jake's Rolex World and he sent in this vintage Rolex GMT Master ad from 1955s, which shows the exact Rolex GMT model as seen above.

Monday, March 30, 2015

Rolex The Swiss Inquisition

The Swiss Inquisition

For some reason, I really like this ad from the which is from the mid to late 1960s. It has this early LeRoy Neiman, slash–The Odd Couple was originally airing on TV, kind-of-vibe. 

It is also funny to note what a strong sense of humor Rolex had. This is night and day different compared with the Rolex ads of today. I enjoy vintage Rolex ads every bit as much as I enjoy the beauty of vintage Rolex Watches. BTW., don't ever forget, the secret of life is enjoying the passage of time ;-)

You have go to love the end of this ad where Rolex says:

"So now you may begin to understand just how much trouble we go to in making each Rolex. Which is probably why a man like Red Adair fights oil fires while wearing his Rolex Day-Date. And why portraits of most most of the worlds leading heads of state line a corridor in our Geneva headquarters, each one testifying that he wears a Rolex watch, too."

When Rolex mentioned "And why portraits of most most of the worlds leading heads of state line a corridor in our Geneva headquarters, each one testifying that he wears a Rolex watch, too." Rolex is specifically referring to the Rolex hallway photos from the ad and photo in this story.

Obviously Rolex is referring to the President Of The United States, Lyndon Johnson, who wore a Rolex Day-Date while serving as President Of The United States. Actually, Johnson was appointed President in 1963, after JFK was assassinated, and he started wearing his yellow gold Day-Date in 1964, and wore it through the rest of his entire presidency, and continued to wear it proudly until he passed away.

Sunday, March 29, 2015

...Rolex Macro Shot Of The Day... White Gold Rolex Daytona

...Rolex Macro Shot Of The Day...

White Gold Rolex Daytona

Saturday, March 28, 2015

1979 French Rolex Explorer II: The Original Orange Hand

...Rolex Super-Coolness...

Jean-François PERNETTE
1998 Rolex Laureate Winner
Rolex Awards for Enterprise

4 Decades Of Exploration
Relying On His Orange Hand Rolex Explorer II

One of my favorite things to do on Jake's Rolex World is bring to life many characters who have appeared in vintage Rolex ads, by delving deeper into their history to learn what has made them tick. Today, I am excited to do just that, by taking a closer look at the amazing career achievements of Jean-François Pernette. 

Jean-François Pernette is one of the worlds leading cave explorers, and he is pictured below in Pierre Saint Martin, four decades ago, in 1981, while on a cave exploration expedition, and he is wearing his trademark Rolex Explorer II "Orange Hand."

Jean-François Pernette pictured above in 1981 wearing his Orange Hand Rolex Explorer II

Jean-François Pernette is considered to be one of the worlds leading speleologists. He was born in 1954 in France, and he is pictured below, exploring in Papua New-Guinea in 1980, and notice he is wearing his trademark Orange-Hand Rolex Explorer II. Jean-François Pernette went on to become the 1998 Rolex Laureate Winner of the Rolex Awards for Enterprise. 

1979 French Rolex Explorer II
The Original Orange Hand
Reference 1655

The 1979 Vintage Rolex Jean-François Pernette magazine ad was published in France.

Journey To The End Of The World

The following Rolex Awards For Enterprise Documentary video is about Jean-François Pernette and it is Titled, Journey To The End Of The World.

An Amazing Career

The next two photos below, show Jean-François Pernette in Papua New-Guinea in 1980, communicating with natives, who have had limited contact with the outside world.

In the next two photos we see Jean-François Pernette exploring a cave in Col de la Pierre Saint-Martin, which is part of a mountain pass on the border of Spain and France, located in the western Pyrenees mountain range.

The above photo was taken in 1981, and the photo below were taken in 1982 in  Pierre Saint-Martin. Notice Jean-François Pernette is wearing his trademark Orange Hand Rolex Explorer II in most of these photos taken over the last 4 decades. The Orange hand serves two purposes. First to keep the cave-dweller aware of wether it is AM or PM, and secondly, to able to keep track of time in a second timezone.

In the photo below, we we see Jean-François Pernette sporting a Rolex Datejust.

Rolex Awards Geneva 1998

This next photo was taken in 1998, upon the occasion of Jean-François Pernette winning the 1998 Rolex Award For Enterprise, and we see him being awarded with a yellow gold Rolex Day-Date.

In the next photo below, we see Jean-François Pernette hiking in the mountains of Nepal in 2012. Notice he is still sporting his Orange Hand Rolex Explorer II, which has served him well since 1979 without any challenges, throughout all his expeditions, the latest of which were Patagonia in 2010 and Nepal in 2012.

Jean-François Pernette pictured above in 2012 wearing his Orange Hand Rolex Explorer II

This last photo of Jean-François Pernette was taken this year (2013) while cave exploring in France. Jean-François Pernette has lived an extraordinary life, filled with amazing achievement, all while keeping time with his loyal companion and timekeeper, which is an original, vintage Orange Hand Rolex Explorer II. You can learn much more about the Jean-François Pernette by visiting his Rolex Awards For Enterprise microsite.

Friday, March 27, 2015

Rolex Wrist Shot of the Day: Exploring The World With A Rolex Explorer

Exploring The World With A Rolex Explorer

Photo Credit: Blackcat

Thursday, March 26, 2015

Elizabeth Holmes Stainless Steel Rolex Datejust

...Rolex Revolutionary...

Elizabeth Holmes
Stainless Steel Rolex Datejust

Elizabeth Holmes is a trailblazer in the health care industry. She founded her fascinatingly successful company named Theranos when she was only 19 years old. Therason is a superinnovative company that specializes in blood testing, which is poised to revolutionize modern medicine. Twelve short years later Theranos is worth $9 Billion. 

Wednesday, March 25, 2015

All New Bejeweled 39MM Rolex Cellini Time

...BaselWorld 2015 Introduction...

All New Bejeweled 39MM 
Rolex Cellini Time

Rolex introduced new gem-set 39MM Cellini models at BaselWorld 2015. The models have diamonds running around the bezel. The 18ct white gold Reference 50609 RBR is pictured below. These models feature self-winding mechanical movements manufactured by Rolex, and they are COSC Certified Chronometers, which include a 48-hour power reserve. This first model is white gold with a black lacquer dial.

Below we see a white gold model with a silvered dial.

Below we see an Everose gold model with a Black lacquer dial.

Below we see an EverRose gold model with a pink dial.

Tuesday, March 24, 2015

Rolex Oyster Perpetual A Colorful New Lineup

...BaselWorld 2015 Introduction...

All New 
Rolex Oyster Perpetual
A Colorful New Lineup 

At BaselWorld this year Rolex introduced an extensive  range of all-new Oyster Perpetual models. The Rolex Oyster Perpetual is considered to be one of the least expensive Rolex watches, and it is arguably a super simple watch. This year Rolex ads a twist to the Oyster by adding contrasting 5 second markers in contrasting colors.

Rolex describes all the details and design ethos behind the new Rolex Oyster:

Oyster Perpetual
The Privilege Of The Rolex Legend

The Oyster Perpetual is the purest expression of the Oyster concept, having no other function than a reliable and accurate time display. This watch is the direct descendant of the original Oyster launched in 1926, the first waterproof wristwatch in the world and the foundation on which Rolex has built its reputation.

It comprises the renowned Rolex waterproof Oyster case and Manufacture mechanical self-winding Perpetual movement. An officially certified chronometer, the Oyster Perpetual is endowed with all the fundamental attributes of the Oyster collection. This timeless model stands out with its eye-catching new dials in elegant and sporty colours.


The Oyster Perpetual’s Oyster case, guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and reliability. The character- istically shaped middle case is crafted from a solid block of particularly corrosion-resistant 904L steel. The fluted case back is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The winding crown, fitted with the Twinlock double water- proofness system, screws down securely against the case. The crystal is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimal protection for the high-precision movement.

CALIBRES 3132, 3130 AND 2231

According to its size, the Oyster Perpetual is equipped with either calibre 3132 (39 mm version), 3130 (36 and 34 mm versions), or 2231 (31 and 26 mm versions), three self-winding mechanical movements entirely developed and manufactured by Rolex. The high-quality design, manufacture and fine-tuning of Rolex movements ensure exceptional performance. Each movement is a certified Swiss chronometer, a designation reserved for high-precision watches that have passed the Swiss Official Chronometer Testing Institute (COSC) tests. In calibres 3132 and 3130, the oscillator – the true heart of the watch – has a blue Parachrom hairspring patented and manufactured by Rolex in an exclusive alloy of niobium and zirconium. Insensitive to magnetic interferences, the Parachrom hairspring offers great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.



The Oyster Perpetual is paired with a solid-link 904L steel Oyster bracelet, which is very secure and comfortable to wear. It is equipped with a folding Oysterclasp, designed by Rolex.